Archive

24 January 2012 Metro stations can now be added to Yandex.Direct ads.

13 September 2011The “Weekly budget: maximum conversion rate” display strategy attracts more potential clients.

15 august 2011New “Ad block to the right of search results” strategy.

29 June 2011 New functionality is available on Yandex.Direct: adding common negative keywords for all the keyword-phrases in an ad.

28 June 2011 A revised discount policy for contextual advertising services on Yandex.Direct will come into effect on 1 July 2011.

30 May 2011New version of API is now available to all Direct users.

29 April 2011 Multiple ad texts can now be edited simultaneously.

29 April 2011 The CPC for all phrases in an ad campaign can now be set in the “My campaigns” page.

2 December 2010. A new version of the Yandex.Direct API offering significantly enhanced functionality is now available to all Direct users.

2 December 2010. The Ad placement rules have changed: Yandex.Direct and Yandex.Market ads are now displayed in the same block.

18 November 2010. Advertisers using vCards can now manually mark their sales points on the map.

14 september 2010. Additional relevant keyword phrases are now automatically suggested for users of Professional interface.

26 August 2010. Direct users now have the opportunity to add three sitelinks to their ads.

23 of August 2010. New version of API is now available to users. The second version has more enhanced functionality. The old version will not be supported starting from the 1st October 2010.

December 1, 2009 Yandex.Direct offers to advertisers using its professional interface the «Virtual Business Card Wizard» to create and edit business cards — custom made web pages linked to their ads.

November 23, 2009 Yandex.Direct advertisers in Russia, Belarus, Kazakhstan and Ukraine now have more geotargeting options for their ads.

March 30, 2009 «Yandex Advertising Technologies seminar» will take place on the 16th-17th of April in St-Petersburg. The registration for the seminar is open.

September 30, 2008. Yandex.Direct advertisers can now receive their campaigns' stats in PDF format.

August 28, 2008. New reports are available to Yandex.Direct advertisers.

August 27, 2008. Yandex.Direct suggests keywords to advertisers.

August 21, 2008. Impressions in the Yandex Advertising Network are calculated in a new way.

August 6, 2008. Yandex.Direct advertisers can now gain more control over their expenses in Yandex Advertising Network.

May 21, 2008. Yandex.Direct reports of problems with websites and saves advertisers' money.

7 of April 2008. Yandex implemented quantitative indicators to measure the quality of websites in the Yandex Advertising Network.

31 of March 2008. Yandex.Money offers a new method to add money to an online account using – a banking card.

31 of March 2008. Yandex.Metrics now offers its advertising clients reports on traffic to their websites.

February 12, 2008 «Yandex Advertising Technologies seminar» will take place on the 13th-14th of March in Moscow. The registration for the seminar is open.

January 30, 2008. Yandex.Direct has started testing a new system for automatic ad moderation. With the new ad moderating tool, it will take only a few minutes for some ads to display after they have been created.

26th of December 2007 Cost per click is now determined by the content web-site efficiency.

24 December 2007 New system of automatic key phrases correctionwas introduced.

24 December 2007 Changes in the "Carefree" Service Package.

22 November 2007 Statistical data and reports on Yandex.Direct are now available in graphs.

1st of November 2007Starting from the 1st of January 2008 a new discount system will be introduced.