Yandex Advertising Network

Yandex Advertising Network (YAN) is a group of websites, which display ads served by Yandex.Direct. Only quality websites with high traffic can join the Network. Every website goes through a multistage evaluating process to meet conditions for participation before being accepted into the Network. Faulty websites or websites created with the sole purpose of advertising are denied Network membership, which guarantees quality website audience for advertisers.

All member websites in the Yandex Advertising Network are either content or search websites. Content websites display content ads, while search websites show search ads. You can read about the difference between content advertisement and search advertisement in «What is contextual advertising?».

The minimal cost per click on a content Network website is 0.30 RUR including VAT (about $0.01 USD), which is 70% of the cost per click of an ad placed on Yandex search results pages. The cost per click rate is based only on CTR on search websites, which means that a low CTR on a content site will not affect the bid price on search websites. Even if the CTR on a content website is low and the number of impressions is high, the key phrase to which the ads are displayed will not be disabled for low CTR.

Please, note that Yandex search traffic and the traffic to YAN-member websites practically do not overlap.

Source: Yandex Research (Yandex Search Audience, the Yandex Advertising Network Audience, July 2010)

Our partners

Leading websites

• mail.ru — one of the leading web portals in the Russian Internet.
• livejournal.ru – one of the largest blog hosting websites.
• irr.ru – «Iz Ruk v Ruki Online» — - the largest national website for classified advertisements.
• yellowpages.ru – «Yellow Pages» — the largest online business directory in Russia
• aport.ru — one of the oldest search engines in the Russian Internet.
• nigma.ru — search engine.
• km.ru — Internet portal.

Regional portals

• Belarus: tut.by, all.by;
• Ukraine: bigmir.net, ukr.net;
• Siberia: babr.ru;
• Saint-Petersburg: spbland.ru;
• Orenburg: oren.ru;
• Nizhny Novgorod: nn.ru;
• Chelyabinsk: 74mail.ru;
• Voronezh: allvrn.ru;
• Togliatti: tltnews.ru;
• Perm: perm1.ru.

Resources by topic

• Auto/motorbike: avto.ru, bibika.ru, autobiznes.ru, hondaworld.ru, autoserver.ru, carseller.ru, tractor.ru, trucksale.ru, autonavigator.ru, kolesa.ru.
• Health: medprom.ru, medportal.ru, 03.ru, poliklinika.ru.
• Tourism and Travelling: turizm.ru, turgid.ru, ayda.ru, hotelselect.ru, hotel.ru, tutu.ru, tophotels.ru.
• Business and Finance: bankir.ru, banki.ru, allbanks.ru, klerk.ru, proclub.ru, burocrats.ru, liga.net, buhgalteria.ru, provodka.ru, mabico.ru, credit.ru, k2kapital.com, adme.ru, e-xecutive.ru.
• Education: study.ru, exams.ru, repetitors.info, studygerman.ru, studyfrench.ru, eduabroad.ru, bilingual.ru, edu-all.ru, intuit.ru.
• Hi-Tech: hi-fi.ru, 3dnews.ru, hitech-online.ru, itnews.com.ua, searchengines.ru, sotaland.ru, sota1.ru, allnokia.ru, nbprice.ru, thg.ru, mobil.ru, seonews.ru, computerra.ru, sotovik.ru.
• Construction and renovation: vashdom.ru, stroyportal.ru, rmnt.ru, idh.ru, rosteplo.ru.
• Real estate: bpn.ru, restate.ru, findrealty.ru, g2p.ru, kupimetr.ru, spbnovostroyka.ru, novosel.ru, commercialrealty.ru, rway.ru, bn.ru.
• Manufacturing and supplies: agrobiznes.ru, himtrade.ru, metalinfo.ru, metalweb.ru, spindle.ru, ncsystems.ru, proelectro.ru, specserver.com.
• Products and services: holodilnik.ru, holodok.info, magnitola.ru, officemart.ru, rlocman.ru, priborinfo.ru, kupimebel.ru, rasprodaga.ru, pulscen.ru, ell.ru, mnogomebel.ru, salon.by, chance.by.
• Business services: kadis.ru, tamognia.ru, tks.ru, insur-info.ru, segment.ru.
• Job: hh.ru, findjob.ru, yourjob.ru, rosrabota.ru.
• Home and Family: kid.ru, detochka.ru, rebenok.ru, detstvo.ru, kulina.ru, gotovim-doma.ru, zooclub.ru, mau.ru, pesikot.org, knitting-info.ru, uzelok.ru.
• Holidays and Entertainment: timeout.ru, cultureclub.ru, salon.su, spa.su, zvuki.ru, rutube.ru, prophotos.ru, gurman.ru, film.ru, 24open.ru, picred.ru.
• Fashion: cosmo.ru, kleo.ru, intermoda.ru, eva.ru, wmj.ru, 4man.ru, ameno.ru, passion.ru.
• News: pravda.ru, redtram.ru, dp.ru, vokrugsveta.ru, polit.ru, city-fm.ru, trud.ru.
• Sports: sovsport.ru, soccer.ru.

This list of websites participating in the Yandex Advertising Network is incomplete because it is constantly adding new members.

You can stop displaying your ads on any content network website by putting the website's URL on the list of disabled websites in the Settings of your advertising campaign, or by clicking on the cross next to the website's URL on the Statistics by web-sites page.

Please, note:

By disabling ads on content websites you are losing the audience, who could become your visitors and clients.

If you disable a content website from displaying your ads, this website's search results page will also be disabled.

If you want to disable all content websites from showing your ads, in the Settings of your advertising campaign select "Disable content websites". The new content websites joining the Yandex Advertising Network will not be displaying the ads in your advertising campaign with this option activated. However, search websites have to be disabled separately on the Statistics by Website page.